A full end-to-end rebrand for the people behind the most interesting companies in tech.
Wayfinder is a SF-based venture fund that backs some of the biggest names in tech. Shortly after announcing an ambitious $35M seed-stage fund, we connected with the common goal to bring a refreshed messaging, brand identity, website, social media kit, illustration system, pitch deck, and collateral that ties into their core focus: helping startups.
What we did
Brand Identity
Art Direction, Visual Identity, Strategy, Brand Guidelines, Website
Collateral
Visual System, Deck, Social Media Templates, Core asset development