Full-cycle creative shop. We make incredible brands come to life with visually-stunning identities and memorable digital experiences.

Creative studio practise crafting high-quality brands for game changers and big thinkers.

select case studies:

WeWeb: A generative brand system for the AI-powered no-code engine for creatives

Full-Cycle Rebrand

Wayfinder: A full end-to-end rebrand for the people behind the most interesting companies in tech.

Full-Cycle Rebrand

RG4: If you let a serial killer design a privacy-focused crypto brand

Experimental Identity

Process Breakdown: A brand new default.com

Website Design, Webflow, Branding, Product UI

Exa: Paying homage to the Ancient Greek obsession with organized knowledge

Full-Cycle Rebrand

An illustrative identity for NY-based venture fund, Black Jays.

Full-Cycle Rebrand

A detoxed identity for the world's busiest product (CRM)

Full Cycle Rebrand

A high-energy, disruptive identity for Patchwork.

Brand and Website

A full-blown marketing website revamp for Replo.

Website Revamp

Branding the fund backing the next 100 years in tech.

Brand & Web

Rethinking India's largest compliance software, Complicheck

Full-Cycle Rebrand

Process Breakdown: A mini-identity for Lyxos

Mini Brand

A playful identity for the anonymous polling app that won the App Store.

Full-Cycle Rebrand

Experimental web design for DS: a blend of buttons and mountains.

Website Design

The micro-squad to partner with when leading revamps requiring exemplary creative direction and decisiveness.

Keeping collaboration, craftsmanship and velocity at the centre of our practise, we partner with ambitious leaders to rethink creative direction, digital identity (web) and brand strategy for their big thing. We make your vision our goals and knit ourselves into your team.
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Our lean studio approach allows us to work with a cohort of specialist animators, illustrators, copywriters and developers to bring that special layer of detail into every project. We’re the squad to call when you’re ready to take the creative to the next level.

1,192,201

figma layers, button hovers, webflow div blocks, style scapes and tote bags made

150+

projects completed and shipped. cow!

42

creative specialists who've worked at HEX across projects.

$1B+

raised post brand by clients

1M+

visitors across websites developed by HEX

03

long-term studio partners, relying on us to lead all things creative + design

We’ve jammed with Archive to rethink the future of influencer marketing campaigns with a fresh identity and a powerful design system.

We partnered with Default on a new visual identity, refreshed website, and product UI animations for their 2.0 launch.

We worked with Buildspace to help build the future of work in Web 3 with a new web app, landing page and brand identity.

We worked with Exa to lead a Greek-inspired rebrand with the thesis to design the perfect search

We partnered with VaynerMedia to bring in new visual ideas with fluid marketing websites and brands for their clients.

We worked with Replo to revamp their marketing website and move them into Webflow.

We helped Square design landing pages, presentation outlines and other marketing materials across platforms.

We work with Framer to help bring enterprise teams to the platform by designing revamps and landing pages

A project is a mission with goals; achieve them

LAW #1

Iterate until perfection.

LAW #2

If it doesn’t serve a purpose, it doesn’t exist

LAW #3

No PMs unless absolutely needed.

LAW #4

Keep the team small but powerful

LAW #5

Moving with velocity doesn’t mean moving with haste.

LAW #6

Art is good; effective design is better.

LAW #7

Feedback and communication are everything

LAW #8

Bloated is bad; focused is good

LAW #9

Stay outside the box; bad ideas are not real

LAW #10

Don’t be an asshole. Or work with one

LAW #11

Sweat the details

LAW #12

Serve the people you choose to work for. Overdeliver when you can.

LAW #13

Experimentation is the norm. Try everything.

LAW #14

recent readings

Read them all

Brand Strategy & Identity: Wayfinder Ventures

Process Breakdown

Building visual worlds: how tech brands are evolving.

Deep Dive

Designing an illustration series in 30 minutes

Process Breakdown

Top 10 best designed SaaS websites | October 2024

Inspiration

How does the full-cycle subscription work?
Exactly like a regular fixed-bid project, but with an open-ended scope. We get on a call to make sure the subscription is a good fit, learn about some of your goals and set some general expectations in feedback and delivery time.
What's your best service?
Our full-cycle brand projects include a new brand identity, webflow website, visual system, and marketing material. It ranges from 6-12 weeks and costs around $15-30K USD. This is our best offering and is best suited for those looking to go 0 -> 1 with a brand new identity.
Do you work on a monthly basis?
Sometimes. It depends on the structure of the work. We offer maintenance services at a discount to our clients where we manage their brands, product design, website, etc.

We also offer our full suite of services at a monthly cost when deliverables aren't set and clients are looking to collaborate based on a timeline. This price is set at $8k/month. You get our entire squad, and we agree upon timelines together.
Where to reach out?
send an email hey@hex.inc
Can I pause / cancel?
Yeah. If you don't have work for us to do but still have days left in your monthly sub, pause your subscription and pick up where you left off. We have a Notion that keeps track of how many days you have left.
Can I pay on a quarterly basis at discount?
Not right now, but you can reach out and we can work something out. Fill out this form.
Where would we communicate?
We're async via Slack for the most part, but we do calls for design reviews, walkthroughs, check-ins, etc. We are positioned as a vendor and not a product, so you will get the experience of a team.