HEX's VC Rebrand Offer.

VC Rebrands aren't like any other project. Each fund represents their own unique core investment thesis, their portfolio companies, and their teams. At HEX, we love working with venture capitalist firms and we believe that the best VC brands are those that feel cohesive and unique at first glance. After working with 15+ venture firms ranging from tech, commerce, family, and community, we know what it means to create a venture brand that actually stands out.

Each brand project at HEX is a research project, and an opportunity to explore a range of lost ideas.

Our brand building process

Research and Strategy

Understanding goals, audiences, and the vision for your fund.

Tone of Voice

Setting an over-arching messaging and direction for this new brand.

Explorations

Conceptualizing references and exploring a range of visual ideas

Brand Concept Development

Presenting the strongest brand directions

Logo Development

Developing a cohesive, timeless logomark

Illustration Kit

Producing a library of creative assets to re-use in branded materials

Website Design & Development

Designing and developing a full CMS-powered, branded VC website

Collateral Development

Designing slides, PDFs, reports, banners, office cards, etc.

Brand Launch

A full-scale brand launch across all platforms.

All VC projects

Black Jays - Venture fund investing in companies that help families live healthier lives.

http://blackjays.vc

Coming Soon :)

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Hivemind - Venture fund investing in early stage bitcoin and energy startups

https://hivemind.vc

Coming Soon :)

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Impact22 - Collective of 65 minds from the EMBA program at Oxford University.

https://impact22.webflow.io/

Coming Soon :)

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Millennium New Horizons - Venture fund investing in emerging technologies

http://mnh.vc

Coming Soon :)

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Patchwork - Incubation partners for community-first companies

https://patchworkbrands.com/

Coming Soon :)

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Posi2ive - Community focused on venture scale positive impacts

Coming Soon :)

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Responsibly - Venture fund investing in startups focused on positive impacts

http://responsibly.vc

Coming Soon :)

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Wayfinder - Venture fund investing in early stage tech companies

http://wayfinder.com

Coming Soon :)

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How does the full-cycle subscription work?
Exactly like a regular fixed-bid project, but with an open-ended scope. We get on a call to make sure the subscription is a good fit, learn about some of your goals and set some general expectations in feedback and delivery time.
What are the deliverables of this project?
While every project can be modified and customized, our core offer includes the following deliverables:

1. Full brand development (colour, typography, visual system)
2. Verbal identity toolkit
3. Brand guidelines
4. Illustration / Imagery kit
5. Webflow / Framer website
6. Figma social media kit
7. Document templates (Reports, PDFs, Contracts, etc)
8. Logomark and logotype
9. Creative / Motion Design
How much does it cost?
The general pricing of this project ranges from $10-25K USD depending on the scope of work, complexity of the problem, and a host of other influences. Each project is very much different and scoped holistically.
How long will it take?
We work with speed and clarity. We don't waste time in unnecessary meetings and bureaucratic phases. That being said, most 0 to 1 rebrands take 4-8 weeks. Smaller rebrands with leaner deliverables will take less time.
How big is your team?
Our lean studio approach allows us to work with a cohort of animators, illustrators, copywriters and developers to bring that special layer of detail into every project. We also like to keep our team lean and without project managers. All projects are lead by 3 core team members, with additional talent brought on for specific deliverables.
Can I pause / cancel?
Yeah. If you don't have work for us to do but still have days left in your monthly sub, pause your subscription and pick up where you left off. We have a Notion that keeps track of how many days you have left.
Can I pay on a quarterly basis at discount?
Not right now, but you can reach out and we can work something out. Fill out this form.
Where would we communicate?
We're async via Slack for the most part, but we do calls for design reviews, walkthroughs, check-ins, etc. We are positioned as a vendor and not a product, so you will get the experience of a team.