Rejected Brand System for Parahelp
Parahelp is the AI-powered customer support agent for modern day companies. Their product power companies like Framer, Perplexity, Bolt, OpenPhone, Kit.com, Cursor, HeyGen, public.com, Replit, Mintify, and more. When we started our collaboration, we thought about Parahelp as a modular tool where you can basically build your own agent.
Each agent is trained on your company data, has context of your customers, and understands your product from the inside out. The idea was that the visual language could somehow play on this "customization" angle.
Each "Para" would start at it's default state but as you feed it product context, conversation histories, and other information, it would become stronger and stronger. We visually wanted to represent that using the complexity of the pattern language we used to create each agent. This would also allow each company to have a different icon assigned to them based on how it is evolved.
Each agent is trained on your company data, has context of your customers, and understands your product from the inside out. The idea was that the visual language could somehow play on this "customization" angle.
Each "Para" would start at it's default state but as you feed it product context, conversation histories, and other information, it would become stronger and stronger. We visually wanted to represent that using the complexity of the pattern language we used to create each agent. This would also allow each company to have a different icon assigned to them based on how it is evolved.
Final Thoughts
I think the idea had a lot of potential and was super interesting as a brand concept. Unfortunately, it felt a bit too playful which was a creative risk we did not want to take as Parahelp is an early stage startup and cannot risk feeling like a toy-ish product. Their agents are extremely sophisticated and complex, and this approach simplifies it quite a bit.
Check out the final site that we did for Parahelp here!
If you want to take a peak at the final brand work / more BTS stuff, hit me here and ill add you to a little list where I share all the stuff we're doing on a weekly basis
Check out the final site that we did for Parahelp here!
If you want to take a peak at the final brand work / more BTS stuff, hit me here and ill add you to a little list where I share all the stuff we're doing on a weekly basis
