Rejected Brand System for Enterpret
Enterpret is the customer intelligence tool for modern day companies. Useful product feedback is scattered all over the place - Twitter feeds, Reddit forums, Granola chats, Slack messages, etc. Enterpret brings together all of this information and turns it into actionable, concise product feedback.
With this system, we wanted to zoom into the idea of bringing things together, and thinking about Enterpret as a connector of information and context from all sorts of places. We did this by essentially breaking down the product and condensing it's visualization into a simple, illustrative language inspired by connectivity.
With this system, we wanted to zoom into the idea of bringing things together, and thinking about Enterpret as a connector of information and context from all sorts of places. We did this by essentially breaking down the product and condensing it's visualization into a simple, illustrative language inspired by connectivity.
Inspo
We took inspiration from connected systems: railways, puzzles, lines + dots, legos. This not only inspired the core motif behind the brand and the visualization of the language, but also the colour system. Each node / block / wire can have a colour attatched to it that we can cross reference across the system.
Final Thoughts
Like most of the systems on this Rejected column, this was rejected because it felt too playful and perhaps immature for Enterpret. They work with a lot of enterprises and need to convey trust in the product's strength; this system oversimplifies the product.
If you want to take a peak at the final brand work / more BTS stuff, hit me here and ill add you to a little list where I share all the stuff we're doing on a weekly basis
If you want to take a peak at the final brand work / more BTS stuff, hit me here and ill add you to a little list where I share all the stuff we're doing on a weekly basis
