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HEX is an independent studio practise run by Ayush Soni and his select network of collaborations working to build long-lasting brand identities and powerful marketing websites for game changers.

Fabric

Helping everyone invest like institutional investors with shareholder rewards and benefits.

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The passionate team at Terraset came to us with an inspiring idea: to use the 501(c)(3) non-profit model to funnel tax-advantaged donor money to companies working on the most impactful and innovative carbon-removal technology.

Our vision was a brand identity grounded in clarity and consistency, powered by nuanced moments of discovery. The result is a minimal core logo suite, a structured typographical system, a rich earth-inspired color palette, compositions that serve a distinct communicative purpose, and a simple website. This website communicates the urgent need for change, and the simple steps we can take for a profound impact on the future of our planet.
Web
Wireframing
Web Strategy **
Illustrations
Copywriting
Website Design
Webflow Development
Custom CMS
SEO
Brand
Art Direction
Brand Identity
Brand Positioning
Explorations
Brand guidelines
Brand identity
"Everything is smooth, everything works the way it's supposed to and we're up-to-date on the Webflow management, thank you so much! This has been an incredible, well-paced and collaborative engagement and we're very happy with the new site. I'm glad we ended up going with your team!"
Rohan Kapoor, Fabric Token
65%
increase in average visitor duration for the home page from 34 to 55 seconds
120%
increase in demos booked through the marketing website post launch

A’s To Your Q’s

Who are you?

I’m Ayush Soni, and HEX INC is my studio design practice. I lead art direction, strategy and digital for all of my projects, and work with a selective group of collaborators who help me execute my visions with precision, detail and eloquence.

What kind of projects does the studio work on?

We often find the most value working on large scale branding revamps that translate into marketing website projects. Ideally, we like to take the brand vision from 0 to 1 by collaborating closely with founders or marketing/product leads (for enterprises). Most of our clients hire us for:
‍
1. Brand / Visual Identity
2. Marketing Website Design (and development in Webflow or Framer)
3. Product Design
4. Creative Direction
5. On-retainer design (long-term projects where we lead everything design + marketing)

What does it cost to work with the studio?

We like to work on a fixed-bid basis for a majority of our projects, and work with one client at a time. To give an accurate figure, we need to understand your requirements, scope, deliverables and timelines. With that being said, most projects range from $20-60k USD and take around 4-12 weeks to deliver. The minimum level of engagement for any studio project is currently set at $8K USD.

How can we see more of your work?

We only show select case studies on the portfolio, so contact us to see all of our work. We have a few projects under NDAs so we’re only able to share them with potential clients.

Will you work with my early-stage startup?

Yes. We’ll work with anyone. Unless you’re an asshole. In which case, no.

I want to join your studio.

We’re always looking for the top .001% talent to work with, so feel free to write us an email at hey@hex.inc