A full-stack design revamp for India's leading compliance solution

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Complicheck is the leading enterprise compliance partner for small Indian businesses. With hundreds of clients and thousands of workers under its vast product offering, Complicheck's leadership team noticed a lack of a consistent, on-brand visual identity that fully conveyed the full value of their incredible product.

We worked closely with their team to rethink the product from the ground up, eliminating bloat and improving consistency across every external facing brand content. Today, the product fully tells its story and speaks to its customers with a refined brand identity, product and marketing website.
Web Strategy **
Website Design
Webflow Development
Custom CMS
Art Direction
Brand Identity
Brand Positioning
Brand guidelines
Brand identity
Product Strategy
UX/UI Design
A/B Testing
"Redoing our branding and product design was a challenging and complex task requiring tons of revisions and AB testing. Trusting Ayush and his team at HEX was the correct decision to achieve that task. Their responsiveness, speed and commitment to delivering a robust project has been commendable. We are looking forward to continuing this design and strategy partnership with more such complex tasks."
Leadership Team, Complicheck
customers were moved from old product to new product.
increase in visitors on the website after new launch on Webflow

A’s To Your Q’s

Who are you?

I’m Ayush Soni, and HEX INC is my studio design practice. I lead art direction, strategy and digital for all of my projects, and work with a selective group of collaborators who help me execute my visions with precision, detail and eloquence.

What kind of projects does the studio work on?

We often find the most value working on large scale branding revamps that translate into marketing website projects. Ideally, we like to take the brand vision from 0 to 1 by collaborating closely with founders or marketing/product leads (for enterprises). Most of our clients hire us for:

1. Brand / Visual Identity
2. Marketing Website Design (and development in Webflow or Framer)
3. Product Design
4. Creative Direction
5. On-retainer design (long-term projects where we lead everything design + marketing)

What does it cost to work with the studio?

We like to work on a fixed-bid basis for a majority of our projects, and work with one client at a time. To give an accurate figure, we need to understand your requirements, scope, deliverables and timelines. With that being said, most projects range from $20-60k USD and take around 4-12 weeks to deliver. The minimum level of engagement for any studio project is currently set at $8K USD.

How can we see more of your work?

We only show select case studies on the portfolio, so contact us to see all of our work. We have a few projects under NDAs so we’re only able to share them with potential clients.

Will you work with my early-stage startup?

Yes. We’ll work with anyone. Unless you’re an asshole. In which case, no.

I want to join your studio.

We’re always looking for the top .001% talent to work with, so feel free to write us an email at