The ambitious team at Ivy Stat approached us with a meaningful idea: to reshape the American education system with hyper-personalised courses and work opportunities within the digital realm and help bring entrepreneurship into high-school curriculum.

Our central task was to help visualise this mission with a new, colourful brand identity and bring it to the real world by leading marketing design across the website, social media and presentation materials. We also brought together a custom illustration system which communicates growth, inclusion and diversity with its expressive style and bold direction.